Lost Ark also doesn’t cost anything to play, which is always going to be a boost for any game’s user numbers. The previous record-holder for concurrent users of an MMORPG on Steam is, in fact, Amazon’s own New World, which topped out at just over 913,000 simultaneous players just after its launch in September. Several of the biggest names in the MMORPG genre use their own separate digital storefronts ( World of Warcraft, Guild Wars 2) or split their player population up among several different platforms ( Final Fantasy XIV, Destiny 2).Īs such, Lost Ark is running against limited competition. While the numbers do speak for themselves, Lost Ark‘s success does come with a few caveats. “Lost Ark is our first externally-developed game, and we’re very encouraged by the early player reception, and to be able to draw from the best of Amazon – from Prime Gaming and Twitch, to Amazon retail and more – to help the game reach and delight a massive audience of players around the world.” ( Lost Ark screenshot)
“Our goal is to become the most customer-obsessed company in games, for both players and developers,” said Mike Frazzini, vice president of games at Amazon, in a press release. During the game’s launch window, as per Amazon’s internal numbers, Lost Ark reached 1.2 million concurrent viewers watching 59.9 million hours of content on over 112,000 total streams. This also made Lost Ark the highest-played game on Steam in the 24 hours following its debut.Īdditionally, Lost Ark was popular among livestreamers and their audiences on Amazon’s Twitch online broadcasting platform.
This is the second-highest number for concurrent players ever tracked on Steam, behind the record of 3.26 million that was set in 2018 by PlayerUnknown’s Battlegrounds, and the highest number period for any MMORPG on Steam.